It’s the middle of summer, so why am I blogging about Christmas writing?
I’m so glad you asked!
Okay, it’s partly because I’ve been doing some Christmas in July book promotions, but that’s not the real reason. The real reason is that if you want to have quality writing done, edited, formatted, published, and ready to promote with pretty graphics, you have to start early. Like, in July.
I actually work on my Christmas writing all year round.
Good writing takes time.
Every writer worth their salt knows that.
Yes, you can sometimes write a blog post and get it published on the same day. But we all know you can’t count on that. Especially not during the Christmas season. With all the holiday hustle and bustle, things never go as planned.
Thus, I wanted to share some ways you can plan ahead to make the most out of your Christmas writing this coming holiday season.
First Things First, Plan Ahead
The first way to make the most out of your Christmas writing is to plan ahead and have a plan. Otherwise, it will be January before you knew what happened and you’ll still be trying to figure out something to write about for Thanksgiving.
I can say this because I’ve been there.
It’s easy to let the holiday season get away from us.
It’s easy to say, “Oh, I’ll wait and do that once my kids are back in school.” Or, “They just started school and I need to get back into a groove. It’ll just take a bit.” And then before you know it, “I’m so behind, the kids don’t have school because of a holiday on Monday and it’s thrown my whole week off.” Then you have to find costumes for them, and then it’s Thanksgiving, and then Christmas, and next thing you know it’s January.
Life happens. It’s busy. But we can choose to make a plan that puts us ahead of the curve. Instead of running around playing catchup so it always feels like we’re running behind.
Whether you blog about parenting, write devotionals, or pen novels, making a plan for your holiday season now can determine whether or not it is a success.
Join Christmas Anthologies
Books like Chicken Soup for the Soul have been around for ages. Long enough that they have over a dozen Christmas editions. While authors all have their different take on group promotions like this, one thing is clear: anthologies get results.
Anthologies are bought and read by readers. They are produced and sold by both traditional and indie publishers alike. Thus, there is no question in my mind that anthologies are worth the effort.
I am guest blogging over on the Christian Women Writer’s Club today about three reasons to contribute to Christmas anthologies. I also invite Christian women to join the club and contribute to our holiday book series.
Re-Purpose Your Content
One way to make the most out of your Christmas writing is to re-purpose it and use it again. If you have written a novella for an anthology, why not publish it as a stand-alone novella on your own (as long as the terms of your publishing contract allow it). Michelle Lynn Brown did this with her novella The Twelve Visits of Christmas. It is included in our anthology Christmas Hearts, but she also published it on her own.
I have also shared devotionals from Christmas is Coming on my blog, during Radio interviews, in videos, and for speaking engagements. These are just some other examples of how you can re-purpose Christmas writing.
How Do You Make The Most Out Of Your Christmas Writing?
What about you? How do you make the most out of your Christmas writing?
Do you have a plan for the coming holiday season or something that’s worked well for you in the past? We’d love to hear about it in the comments below!
Christmas Writing & Holiday Marketing
The ways you can use Christmas writing to your advantage this holiday season are endless. I encourage you to make make the most of this holiday season. Pick up a copy of my book, Holiday Marketing for even more Christmas writing ideas as well as ideas for how you can market your book during the coming holiday season.